How to choose the Best paper for your Business Name Cards

There’s so much more to creating business cards than making a visual design on a graphic design tool. A critical aspect of business card design is choosing the correct stocks to match the intent of whatever you plan to print. The choice of business card stock can impact not just how your business card looks, but also how it feels as well.

“Feel” is especially important, as this is precisely what gives print an advantage over other marketing materials. The ability to touch and feel printed materials like business cards allows for stronger memories and connections to be made, when compared with digital counterparts.

The choice of stock also affects the final appearance of your business cards. The reflect-ness and the matte of your business card is determined largely by the choice of stock. Picking the best paper is a preliminary and important step toward a beautiful and professional business name card print.

There are a few decisions that need to be made when it comes to choosing the type of business card that you want. Business cards range from classically simple to flashy and fun, so you need to know what impression you want to make in order to choose which options will work for you.

GLOSSY VS MATTEMatt / Matte Stocks

Matte stocks are one of the most frequently chosen papers for business cards offering smooth, non-shiny finishes. Matte stocks come in a wide range of colors but we are using the white base only. Our most popular Matt Card stock is 260gsm Artcard with Matt Lamination.

Glossy Stocks
Glossy stocks are commonly seen in business cards. Glossy stocks have an aqueous coating that creates a shiny finish and are best for bright colors and double-sided printing. Glossy stocks come in a broad spectrum of colors, giving a company more options for its business card. Businesses choosing glossy stocks can place photos in the background or incorporate multiple images that are near photographic quality. Our most popular Glossy Card stock is 260gsm UV Varnish Card.

Business card stocks are classified by their thickness and finish. Here’s what you should consider when choosing a stock for your project.


The paper stock refers to the thickness of the paper being used for the business card.
We offers four levels of thickness for business cards:

>Ultra Thin – This option is the least expensive, but it is also pretty flimsy. (157gsm)

>Thin – Feels like your daily office printer's paper, slightly thicker than the ultra thin ones. (230gsm)

>Signature – The middle option provides a good thickness, economical cost and professional feel. (260gsm)

>Thick – The thickest option is sturdy and is not too thick, it's slightly thicker than our Signature card stock. (310gsm)

As a general rule, you want as thick a stock as possible. Thicker stocks tend to feel heavier and more substantial, which helps business cards with their tactile advantage. They also tend to be sturdier and look better for longer. This is especially important when printing on both sides, since you want the card to keep its integrity even when totally covered with ink.

Your Paper Choices Represent your Business. The wrong choice of card stock can be a big mistake. Remember that your business card may be the first thing that a prospective client sees, and it needs to represent your company in a professional way. If you try to cut costs by choosing a low quality paper this will show, and prospective customers may choose another business instead as a result.


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